2019.03.25

TOP 7 industries that need to have a mobile app

5 min read time

MANY INDUSTRIES WILL BE TOTALLY TRANSFORMED BY MOBILE APPLICATIONS. MOBILE APP ARE CONVENIENT, FAST, AND SMART, WHICH MEANS USERS CAN DO INCREASINGLY MORE THAN EVER BEFORE ON THEIR DEVICES.

More and more companies across all types of industries are catching up to the trends of their increasingly technologically inclined target audiences by becoming more accessible through mobile apps. With the fast advancement of technology and the constant flood of ads and info online, it’s no surprise that many companies are choosing apps as a way to create more engagement, trust, and loyalty among customers.

This article explores industries that can especially benefit from mobile app development in their business and points out examples of companies doing so within these industries.

Health Care

There are many aspects why healthcare industry is on demand for effective and easy to use mobile applications. Just to mention only a few of them: affordability, access to quality healthcare, cooperative doctor-patient interaction and relationship, access for insurance, increased patient medical knowledge are all important reasons for creatig mobile applications. 

Fortunately there are already many good examples offering effective solutions for healthcare providers and clients as well.

CarePassport – it enables patients to aggregate and access their medical data, inorcluding medical images, lab results, dental records, clinical reports and more from different healthcare providers.

Forecast Health Risk Prediction and Prevention– by using it physicians and care managers can identify patients at risk for unplanned readmissions, inappropriate hospital utilization, medication non-adherence and other adverse events. Physicians or care managers then receive patient-specific guidance on how to mitigate risks.

Education

Based on statistics, close to 52% of students usually check their phones before getting out of bed in the morning. No surprise, the future of education may be quite literally in the palm of our hands.

Mobile applications can be beneficial for educators as well. An app can facilitate the distribution of material and submission of assignments, keeping students and professors accountable along the way.

Good examples for mobile apps in education:

Memrise– it makes learning a language much easier. The app offers for users different path, and teaches the vocabulary instead of the old fashioned way through gamification. 

My Study Life– it’s more than just a day planner and school calendar. The app can send reminders to your mobile device whenever you have upcoming deadlines.

Fashion

Companies in fashion industry can easily benefit from mobile applications by updating their products and promote their sales strategies. They can use it for brand building by applying influencers, and sending push notifications for users about the newest collections. 

Stunning fashion applications:

ShopStyle– great digital solution for shopping and planning future purchases. The app can check the virtual racks of all of your favorite stores to see if the items you want are available. Making a mass search for items across the web this way is nice and easy, instead of browsing dozens of individual websites.

Style Book– it is the best app for creative people who would like to create new outfits with items that you already have in your closet.

Entertainment

The average smartphone user spends about 15 percent of their time by using music, media, and entertainment mobile applications. This includes watching videos, listening to music, checking news, gossip, interviews, and much more. 

With the help of mobile apps for entertainment, content is on demand – with live scores for sporting events, movie reviews, movies, TV shows, and music streaming. Users can access any content they desire anytime, and anywhere they are, through mobile applications.

Great examples:

Spotify– the music application that has changed how we consume music and, with 24 million users, it’s clearly working. It lets subscribers build up a library of over 3,000 tracks to listen to offline.

Netflix– a streaming service which comes with quite a collection of popular shows, movies, etc. You can start watching it on a device and resume watching on another.

E-commerce

Almost 90% of e-commerce customers would rather make use of application than to use mobile websites for their needs. Companies like Amazon and Walmart have recognized these statistics and increased their sales by achieving more engagement and selling more effective their products and services for customers through mobile apps.

The reality when it comes to using mobile apps for the e-commerce industry is that it somewhat levels the playing field for small businesses looking to compete with established brands. Mobile apps also increase the probability that users buy more, considering they browse through more products while using mobile apps – about 286% more – than when visiting mobile websites.

Shopify Mobile– lets a business reach its customers on one platform, whether it be through online, in-store, or even through social media.

Boxed– an American online wholesale retailer that offers direct delivery of groceries and household products in bulk. The brand provides an easy to use mobile app that allows customers to shop wholesale products on-the-go and without paying wholesale club membership fees.

Finance

According to a report by Google, 41 percent of smartphone users use their phones for finance-related activities. 82 percent of them makes this activities weekly. It includes checking their accounts status, paying fines, transfering money, paying bills, getting insurance quotes, taking out loans, making appointments, and much more.

Aside from the applications tied to financial institutions, there are also huge demand for apps for personal finance such as expense and account tracking, budgeting, and general finance.

Useful examples:

Mint– an effective all-in-one resource for creating a budget, tracking your spending and getting smart about your money. You can connect all your bank and credit card accounts, as well as all your monthly bills, so all your finances are in one convenient place.

You Need a Budget– it helps you stop living paycheck to paycheck, pay down debt and “roll with the punches” if something unexpected comes up. It’s built around a fairly simple principle – every dollar has a “job” in your personal budget, be it for investment, for debt repayment or to cover living expenses.

Hospitality & Food Service

Business owners in hospitality & food service need to prioritize customer experience. In hotel industry this experience is inclusive of before, during, and after the stay of guests.

For example hotels can use mobile aplicationss for offering discounts and loyalty programs. They can also notify users about upcoming events near the hotel. During their stay, users should be able to make requests using the mobile app, which can then be dealt with almost immediately.  After their stay, apps offer a quick way to receive feedback from customers, as well as to make invoicing and billing straightforward. 

Across the food service industry, mobile apps are revolutionizing how restaurants engage with their customers.

Exmples for inspiration:

OpenTable– online restaurant reservation service that assists restaurants and diners alike in the UK.

Hotel Tonight– favorite for last-minute travelers. The application will let you book from the top best hotels in the city from the same night up until seven days before your stay.

Conclusion

We’ve only mentioned 7 of the industries what really need mobile apps but we could mention much more. 

Fill in this form and we’ll let you know how your company can benefit from having an own mobile app.

Péter Pető
Author - Péter Pető

Inflex’s in-house, full-time resources are committed to the success of our clients. We work in small, empowered teams focused on delivering valuable mobile and web developments for clients every day.

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