2019.02.13

Does Your Application Idea have a future?

5 min read time

Do you have a revolutionary idea? Then you should make an application out of it! Or perhaps not…? 

Ok, let us help you with this question here. We have created a step-by-step guideline with points to consider before turning your idea into a real application and you will also be able to decide whether it will be a success. 

By 2020 5.60 million apps are expected to be submitted to Apple’s app store meaning there is a huge competition on the application market. How can you know if yours has a future? Read through the below points and you will find it out! 

 Have a clear vision

It’s great that you have an idea of how to change the world, but does it really help

Does it give a solution for a real life problem? 

How is your app solving this problem? Does it solve the problem in a better way than current offerings /solutions? 

Have you decided if it is for charity purposes or business? If so, how will this help your brand?

Always be clear what your application is for and what problem it offers a solution for. Your app should be different from the ones currently on the market and have better features. Make sure you write a detailed list of your unique selling points so that you will stand out from the crowd. 

Do your market research! 

  • Can you define who your customers are? 
  • Can you describe the buyer persona? 
  • Do you know your competitors? 
  • How can you be better than anybody else on the market? 

Market research is inevitable before positioning your app.  Knowing the needs and wants of your target audience will also help to finalize the questionable features of your application. 

Once the secondary research is done, do a test on your colleagues and friends! Ask them to try your app and give you feedback. If they like particular features, then milk more out of it! If they don’t like an idea, ask them why they don’t like it and how you could make it more useful. Even better if you can ask stranger as they can provide you with an objective feedback! 

 Also, don’t forget to ask them these questions: 

  • Would they recommend this app to others? 
  • How much would they pay for it (if any)? 
  • Can they name a better app on the market currently? 

Wireframe your idea

With wireframing, you are translating your idea to reality.  This is a stage between brainstorming and the first prototype of your product. Use the first results of market research and create an outline for your app! 

  1. Write down what information will be displayed on your app. 
  2. Give an outline of the structure.
  3. Write down the overall direction and description of the user interface. 

This helps you with the execution of your idea. 

TESTING

Once you have lined out your idea, put the theory under testing. Nothing gives you more certainty than reality testing! Describe your future application in a detailed way, create some mockups and now it’s good to go out for wider audiences. 

How you will reach a wider audience?

  1. Build a Landing page: Imagine your app is ready to download and change the users’ worlds! Make a simple but creative website where you will “sell” your app. The content of the website should be written carefully as it instantly needs to describe what the idea is and “what’s in it for me?” for the customers. 
  2. Run a well-targeted ad campaign: Once the page is ready, start advertising it for future users! Although there is no app yet they could download, for some answers in return, they will be the first ones notified once it’s out and ready. At this stage, you can ask them what features they like about it and what not – feedback just from the right audience! 
  3. Track your results: First-hand data will show you in what direction you should move forward with your application idea.

Start WORKING on your idea!

At this stage, it is only an idea, but if you have reached here it means there is a vast background work behind it. Remember that each day, millions of app ideas come to people’s minds and yours is probably not the first one on the market. However, if you are the first one who actually executes it, you will win this competition! 

Remember, the reason 11 out of 12 startups fail is that there are simply way too many variables in bringing something nonexistent to a market or doing it in a completely new way.

Choose a developer team

If your market research proves to be successful, then carefully choose a developer team! 

Look for a few vendors around your area, ask for some recommendations or look around on the web. An agile and transparent team can take the burden off your shoulders so watch out for the below qualities: 

  1. You should have a mutual understanding with the app developers. Try to define your requests as detailed as possible.
  2. Enthusiasm and positivity: both you and the developers should answer questions in a timely manner from the first moment and put energy and effort in the work. 
  3. The development process is clearly defined and you are aware of what progress is being made. No hidden costs, no secrets, no unpleasant surprises. 
  4. You can rely on your developers and that they will execute your idea into reality. 
  5. Constant communication is key here so that nobody loses track of the processes. 

Always look for an open and pro-active team and you should also be available for questions – this way you can make sure that you and the developer team are working for the same dream. 

Once you have compared the vendors based on the above criteria you should be able to choose the one most suitable for you. 

Business Angles

What if you are not yet ready financially-wise? The solution is business angels!

 Your idea is great, but what if you don’t have enough funds to execute it? Then you may want to reach out to business angels! These investors are contacted by many start-ups and small companies each day and they look for the best return on investment, so you can imagine they don’t have much time to listen to you. 

We have listed a few tips and tricks on how you can present a rock-star elevator pitch for investors within 15 minutes:

  1. Use the KISS principle: Keep It Simple and Stupid – and by stupid we mean that you should not go into industry-specific terms, but you should describe your idea in an easily understandable language. 
  2. Describe the problem and the solution also with numbers: how will your app make a profit? 
  3. There should be an AHA moment. It should show your secret (not in a detailed way) and let the investors understand why your product is an innovation! (or at least different from the already existing solutions). 
  4. Describe how you imagine the future of your app (entering the market, sustainability). 
  5. Your competitors. Why is your product better than theirs? 
  6. Introduce your team! It is a plus for investors if they know that you are working with transparent and trustworthy vendors. 
  7. Summary: list 5 things that you want them to take away from your presentation. 

Bonus: if you can tell a story about your product it’s always better than just a simple presentation. 

Complete the UI/UX

Once you have found the right vendor, have the financial background, then start to work with them to create the UI/UX of the app. 

You should already have the wireframe of your app which is a great help. (If not, then ask the team to create it).

After review, you can decide to add or remove features. Once the wireframe is done, the visual design of the application should be created. This includes selecting the color, theme, fonts and visual appeal for your idea. After completing it, have your vendor reevaluate the development plan, time and cost. If the initial estimate of time/cost has increased, get more funding or reduce some of the features. 

Development and testing of the full app

Now that the UI / UX is ready for your app the development team should start building it. 

Ask them to send you a progress report every week so that you can be in sync what features to work on. What additional features you may want to add or perhaps neglect some initial ideas. 

During the testing phase, you should involve some of your friends as they can provide you with feedback from a third angle. 

Also, keep track of the time spent on developing and occurring costs as they can be different from the estimate. 

Agree on support and updates

Before your app goes live, agree on the terms and conditions of the follow-up support of your app with the development team. As technical support is always needed and you may want to update your app later on, this is a crucial part of your contract. Again, make sure what support you need for your app and discuss it openly with the team. They will also describe your possibilities and future needs. 

+1 Marketing Plan

Once an application is out on the market make sure you have a proper marketing plan. Don’t hesitate to hire a marketing specialist or outsource the process to an agency. Half of the success depends on marketing. 

Do you want to know how long does this process take? When can you have your final product?

Click and read this article about App Development Process and Timeframe- Step by step an in-depth overview or subscribe to our email list below to get it directly to your mailbox with the newest articles every week.

Adrienn Szakács
Author - Adrienn Szakács

I am a freelance content marketing strategist aiming to help my clients communicate about their brands in an easy to understand yet valuable way. I create social media content, blog posts and help with overall (digital) branding.

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