2018.11.20

Chatbots: Must-have marketing tool for companies in 2019

5 min read time

Do you remember the time when you personally needed to answer for all of your customers, when you tried to figure out how to lead them through your sales funnel when you paid for someone to manage your customer support? What if I say this time is over? The chatbots are here and they are going to change the future of communications, sales and customer engagements. Do you want to know everything about Chatbots and how it will be the future of marketing tool? Then this article is made for you.

What are Chatbots?

Shortly, it is an artificial intelligence that can have a conversation with a human through messaging applications, websites, mobile apps or through the telephone. You can create your own chatbot based on your previously imagined answers and dialogues between the “machine” and your inquirer.

Why does your company need to have a Chatbot in 2019?

Nowadays people more and more often use Facebook messenger to ask their questions from a company, then using email communication. Email boxes have become more and more cluttered, therefore many users and customers moved to social media to get in touch with companies. This is the reason why some marketers are wondering if social media will replace the emails. Although, today email marketing is still more effective then social media with its 2.6 billion users and 91% usage rate based on. But Facebook released that 2 billion messages are sent between people and businesses monthly and 56% of people would rather message than call customer service.

But here we come a very important data: 53% of people are more likely to shop with businesses they can message.

Maybe chatbots won’t replace emails, but it is sure that messaging bots are as effective as emails. If you want to follow the market trends you absolutely need to invest in your own Chatbot. We suggest you use both email and chatbot, then invite your customers to let them choose.

Here is an illustrative picture for you to demonstrate some future trends and data about chatbots.  

How can you create your own Chatbot?

Here is the good news. Without any knowledge of coding or developing background, you can create your own Chatbot on Facebook Messenger with the help of Chatfuel or Botsify for completely free. You only need to pay if you exceed 100k conversations/month. Many international brands such as Netflix, Mercedes, Adidas, and Rebook are using Chatfuel for their Facebook Messenger chatbot. Of course there are websites where you can create them for different platforms as well such Flow XO.

The point is You can start to create your own Chatbot today. But let’s go a little bit deeper. We gathered some innovative ideas that Chatbots can do for you.

Is there any limit of a Chatbot?

  1. Hipmunk created its own Chatbot with some awesome features. The bot uses the visitor’s location to determine where they are traveling from and then sends them great travel deals from that location. Furthermore, they use friendly, conversational language like if you would speak with a real travel agent. It is so cool…
  2. Endurance: What Endurance did is really something that can make the world a better place. They developed a Chatbot for especially people who suffer from Alzheimer’s disease. For people with this disease is really difficult to communicate with someone, therefore the company figured out to create a Chatbot to be a virtual companion and speak with the patients about weather, nature, hobbies, music, news, etc… What a great way to help people.
  3. Whole foods: This dietary company has a Chatbot that can provide receipts, products and cooking inspiration to their customers. With this function, the Chatbot can drive traffic to their website. Is it an innovative way to lead customers to your website right?

We showed you some example for incredible innovative ideas about how to use chatbots. But there are still a lot of ways that you can use your own bot. Letting your mind to play with the possibilities how could you gain advantage from this amazing tool.
The only limit is your own imagination.

What do you think it is worth to start today? We are here for you to create your personalized chatbot for your company. Our team at Inflex has every knowledge to deliver you the best solutions in the software development market.

References
Inflex Studio
Author - Inflex Studio

Inflex’s in-house, full-time resources are committed to the success of our clients. We work in small, empowered teams focused on delivering valuable mobile and web developments for clients every day.

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